00:26 Hi, I'm sadiq. 00:27 I'm Cristian. 00:28 And this is episode 89 of shades of Brown. And this week, uh, if you, if you, if you're not sick of Apple d as we got more apple in the inside, it's all apple news. Uh, don't worry cause that's a April's coming soon. So that means the week after this, it's going to be all windows 10 stuff. So he does it. Oh, is it? Yeah. Like is it, but the new windows, they already really like they shipped out the release candidates or whatever they call it. The new 18. Okay. 18, 19 or no, 1904 1904. Yeah. That nobody's, we're brothers bill numbers for, uh, since the April release. Uh, yeah, the April Creator's update part. I love it. Like it was like 10 years from now there's going to be like, create as update 2030 or some stupid shit like that. 01:13 But anyways, uh, so let's start, well, Apple's event, uh, the on, on Monday, uh, Steve Jobs, theater as usual, the way they do these big events now, uh, this is, this is the service as a better, I think the theme of this, of this, well, this whole thing is a service, a service, that service, right? He's, remember, remember folks in the, in the upcoming years, everyone's going to convince you to pay for services that you probably don't need. Yes. All right, so let's start with the first service you don't probably need, uh, is apple news plus, right? So Apple, they, let me just, the gist of the service is that it is like 300. Yeah, it's a, it's a magazine subscription service essentially. So you get 300 like magazines, four, 999 US dollars per month. Right. Ah, so you get stuff like wired a Gq, Elliot Times, you know, Wall Street Journal. 02:13 Uh, so, so magazines, uh, so Christian, I'm going to let like, what do you, what do you think about this? Like what are your thoughts? 02:20 So firstly for the publisher side, that 50, 50 split confirm that is that as real? So any news publication that you're paying for, you know, through the apple news plus they only get 50% of that 10 99, which I imagine is likely like a pay for click sort of scheme rights or it's like, you know, taking the Spotify model and then dispersing, you know, $5 have a subscription to all of the, um, people, you know, in that partnership. And so the, you know, the publishers who actually, who, who, who, who get traction. So it's like a, okay. I don't imagine there's like a substantial amount of money going to be made from this because, yeah, don't think so. 03:00 I think what is happening is the publishers did, do you have uh, alright Andy in the bundle, I suppose the Wall Street Journal Acquired Gq, they just sort of see this as like, no, just the way to pick up like some money or I don't, they just want to, like, they just did, they feel like they're just going to leave money on the table if they're not in here. Right. Like they did, they don't feel like are developing themselves enough. They think they're making enough money from this to make up for any developing of the service or whatever. Right. Uh, so I think that's what's happening. 03:33 I mean, I guess, but at the same time it's like I am, hey, I don't know if it all a car magazine scripted service is really something people want. Um, maybe like maybe like, Huh. I Dunno. I, I don't know of a nice way to say it, but like maybe old people want magazines but like see here the publications that I would want, right? Like ours, some gaming blogs like I dunno some people who like, right, like independent blogs on and sometimes there are medium, right? But on other places like apple news plus, this includes a bunch of established and old publications that had don't believe anyone under the age of 30 really reads right? Like who, who reads Edge Gaming magazine? Like this is a serious question. By the way. If you are actively reading like Vanity Fair's actual and magazine and I'm some of these other rags and like, you know, and how like the paper ones that don't have that established of a digital presence, like please let me know please. 04:28 I don't know if that's many people, but um, then again, I live in like a very nerdy and like independently like you know, driven corner of the Internet where I would rather read stuff by independent writers versus, you know, big publishing houses anyways. But um, I just feel like, I just feel like B, the move would be right to have a new service where even if curated instead of working of like these bigger brands, right, it's more of the APP store style where like if you have a blog, you can work with apple to be partnered and then getting there and they get a cut of it. 05:00 Right. Apple, apple doesn't play like that. Apple, they're going for the prestige here, right? Like this is all like, they don't like big, uh, like Gq wired. I mean want to see the wired thing is interesting to me because wired is like is like, it's like ars technica but for older people, right? Or is it like 05:21 ars technica but for I think for more of a main stream. 05:25 Yeah, that's fair. Yeah, that's fair. I feel like a wired is definitely skews more mainstream than are stuck in the car. Right. Ars Technica this [inaudible] it's like there's like a, like a scale of like very extremely nerdy tech blogs. So it's like a study guide would be in the like the medium and then, uh, why or would it be like in the mainstream high end. Right. And then the love, the least, the most technically oriented would be like stuff like Anandtech or like stuff like that. 05:54 Um, so also these, these magazines, um, they have to use their own apples on proprietary news format called Anf Apple News format. And there's only half of them that do. So the other half are just straight PDFs. So, so like literally they're not formatted at all for the screen. You are scrolling and panning on a pdf. And so like on like a bigger screen, fine. But if you're reading it on the phone it's obviously a bad time in terms of the selection of, so in terms of selection, like I said, it's enough for the trial of it and it's not bad. Like the UI is fine. Like I have used apple news for like, not, not as like an RSS replacement, but I do sometimes hop in there if I ever want to put myself in pain and read mainstream news and just catch up on political things and feel sad about the world. 06:39 And for, for doing that job, it does pretty well, right? It does. It does well, but I just don't, okay. I don't want to say that news isn't worth paying for it. Right. But I do want to say that Allah Cart News for a bunch of publications I'm never going to read is not worth paying for when I personally would rather just pay independent writers and like a select Ito set of creators that I know are going to be betting framing from it and not corporate places, but at same time I understand, you know, that's, they're not the whole point of the service. And so like if we're, if we're going to grade these services, I would say, you know, in the, uh, in the strange neo liberal world that Tim Cook lives in, this is actually doing pretty well. And I imagine that, you know, like middleclass of urban when people are probably gonna Dig Apple, apple news plus and the publications you can get from it. 07:24 Right. And it's like apple music is also, as of this announcement, finally available in Canada. Okay. She's, that took a while but like, oh, okay. I took like I opened the other guy install that, took a look. Ah, and it is, yeah, it is fine. Like it's, it's nothing that I wouldn't play. It's not like, it's like something like extremely like attractive or like stuff that's in there is going to be like extremely helpful to me. But I think the subscription and stuff is, is just off the table for me because I don't read any of these magazines. I don't read any of, so it's like there's literally no reason for me to subscribe like this. No, not even like I would subscribe because I want to say if I wanted the support, like one magazine, I was just like getting like that specific magazines from their own servers. Like it's sort of giving apple a cut. That makes no sense. Uh, okay. And so, so we've been talking about how the services, not very useful or the kind of a kind of redundant in some places, but the one thing that, uh, apple is as sort of the theme of this, uh, sort of announced the MNCs have announcements. This is the privacy angle right there. They are there. Every, every announcement. They're, they're focusing on that. So they're talking about for this one, that APP, like advertisers have no way of tracking readers from apple music. 08:54 Right? 08:55 So like, 08:56 uh, the suggestions and recommendations that you get are generated, uh, on the, on the device they client side, uh, and not service side. Right. So that apple is claiming that they don't know what you're reading, that there's that echo. Uh, I dunno if that's enough to get people to sign up. I, I'd imagine that it is for some people. I suppose we're really focused on the sort of be advertiser aspect of news. But I think for, for me and you, I don't think many of the services and announced today or four important, I don't think that's the point though. I think it's more of a, these are general purpose services and Apple News as a, as a free service, it's still fine, right? Cause you could still add RSS feeds if you want to and use it as like an RSS reader or of course you could use it a proper RSS reader. 09:47 But I think for the, for the purpose of making a news application that is fast, lightweight, um, personalized with ball respecting privacy and also, um, at least per apple stance is not one that they say that they're going to let be filled with. Um, I really don't want to use the word, uh, falsified news articles. Um, I'm, I'm not using the actual word but, right. But like that doesn't have any of that stuff cause there's some, there's a lot of human moderation curation going on. I don't actually think that's a bad, you know, that's a bad, this is a bad product pieces, especially if you compare it to like Google news. Google news is the, uh, is like the top, like, you know, it was just almost as bad as the Facebook news feed in terms of like algorithmic churn of articles. You see. And it too is, it's like compared to apple, apple news, right. 10:42 At least apple news. I'm like, if you're going to get like, you know, wild conservative stuff, the most you'll ever get is like one Brietbart article, but mostly to be the Wall Street Journal or like middle conservative rate or like if you go like this, yeah. You get, you get like, like Walsh and judo I think is just as, uh, as a conservative as you'll find in this, right? Yep. And in terms of like both leftists, you're probably get slate slate in terms of like the most leftist. So while some of our listeners may prefer, you know, obviously to be leading board leftist in terms of the choices, I, I think for the sake of, um, not having extremism in your news app, I think Apple's done a pretty good job here. Whereas if you look at Google's efforts, right, with Google news and obviously, you know, the youtube a recommended system that causes some, some host to open youtube in a incognito modes because of how sticky it is at fucking up your recommendations. So, yeah, that's been a thing that I've been doing for a long time is that I don't hope and random youtube links in my log been main browser so I just opened them in private mode because, because I don't, I don't want this certainly won. I want to cure it. Like I want to 11:54 Qa the ALC with the algorithm thinks I want to watch. 11:57 Okay, excellent. I sent you an Alex Jones video and then it's over recommendations that's gone in the trash. Even like watch it. Right. Just opened it and it's ruined recommendations and that's how like Google news is, right? Like it ties your like your chrome history and your search history, which ideally would be good but then next thing you know, right? Like you open one Brie bar article and it just gets super tank leading conservative. 12:20 It's because like it's like the algorithm think just because like the one time you want, you did research data and some conspiracy theory or whatever. Maybe you're writing like a paper for a school that he did like some research. Now you now you actually interested and then like for some reason like the algorithm doesn't understand like the difference between an actual interest versus some things. 12:40 Um, it's like a drip feed, right? Like it's like a drip of water means that you want to turn the whole spigot on. 12:46 Yeah, it's not great. Um, so let's move on to the next, next announcement. Right? Uh, so we have, I think, I think we, we're doing this in the order that it was in the keynote. So we're going to do apple card next. Right. So, uh, well let's talk about this. This one is even less useful to it because it won't be available in the United States in Canada. Uh, at least for now because it is, has to do with finance. So let's, so I'm a card is apple is, is, is partnering with Goldman Sachs and Mastercard to offer its own credit card, which is a deeply integrated into into wallet. Right? So it's basically 13:30 what a statement that is though, right? Like is this just for a second? I think we need to give space to that. They are partnering with Goldman Sachs and Mastercard to create a credit card that integrates seamlessly into your phone. What that is, there's a lot there. There's a lot to unpack alone in that, let alone, you know, the rest of the card if, because the tech and finance or like getting together in a weird way that makes like all of my like a leftist leaning bones just like shake. 14:00 Yeah. It's a, it's, I mean it's been how it's just like, it's been going that way for a while, for a while at the apple is just like really going into it. Right. They're really like apple has been, you know, pushing apple pay for a while now and they had a apple pay cash. Right. Uh, which uh, and then in that states, so this is just like the, I guess the natural progression, I guess. It not, nothing natural about it, but it's just the progression that's supposed. Uh, so yeah, 14:26 this card is and credit card. It is a titanium credit card that no doubt will become, you know, they, they, they couldn't stop at the airpods means when are we going to have like people drip in with the half a credit card. 14:39 God, they're going to be like means and look at him, he's got a, he's got a titanium Cartus and, and uh, 14:46 credit score of 400 but don't matter cause you got the apple credit card. Oh my God. 14:50 If you have a score of 400, you're 14:52 not, you're not getting a good interest rate on this. I'm just telling you. Let's talk about the card itself, right? So objectively this is an objective fact is the credit card industry should probably be illegal in terms of most of their practices. 15:06 Selling debt as a whole is horrible. Like, um, it not even, this isn't even like me coming from like a super lake socialist leaning like, you know, fuck capitalism perspective just, just in general, right? Like cash advances, some short term loans, credit cards, those are all super predatory and terrible. And, um, apple said at this card will have a low in quotes, interest rate of 13%, the 24% depending on your credit score. And um, I in no world is 13% APR, a, um, small amount of interests. Um, in terms of other things, right? It does have no foreign fees. I'm no late payment fees obviously to so docker credit if you miss payments, but they are waving a whole bunch of fees. However, I just, I don't know, like I, the idea of like tech companies now selling debt is something that makes me uncomfortable in terms of a credit card. 16:04 This is like a pretty mediocre one, right? Like it's are um, you get, yeah, you get 1% cash back if you use a physical card, 2% cashback of using apple pay in three. If you're using it to buy apple stuff, you know, isn't that bad? Like one of my current ones, I get like 3% cash back on all my purchases and I can just kind of pick where the 3% comes from. But at the end of the day day though, like a bunch of people are going to sign up for this card and it'll pay for itself. Because think about it, right? You use your apple credit card to finance your new phone and you're just, the money's just going back into where it came from. Right? The money is, it's never, there's no money lost there. So apple was just stand up, profit upon it. And I, well I, I don't want it like, okay. So as someone who has to function in a capitalist society, right? Credit cards are not terrible, but for all other purposes, they are a terrible industry. And like just as a general concept, like selling debt just weirds me out and tech companies selling debt weirds me out even more. Uh Huh. 17:04 So I'm, look, I'm like, this is like, I'm thinking about this Dee Dee, the way that the cashback works, it's actually, it is cash back. Like other card is like, it's not a new concept, but it's also the thing that the cash back is like, happens daily, right? So if he used the card, uh, say every day for various purchases, you're going to get cash back every day, right? So like you're going to get a percentage, uh, like, so 2%, as in most people, if they're going to use it with apple pay, are they going to get to the 2% on each purchase back? Uh, 17:37 and also also as a note to with the cash back part, that money goes into apple, apple pay cash, what's, you can then withdraw into it. So here's a little fun, fun, fun, fun profit point. Dave, for example, you know, uh, Mike for like, you know, Aa, you know, wise use of a credit card disclaimer. Uh, I don't, I only worked in a bank for a little bit of time, so my financial advice should be taken with a grain of salt of my bank experience was limited and was not a long run at a bank, but a good use of a credit card. It was right. Like instead of paying your bill directly, you would just pay it on your credit card and then immediate pay it off. Right. To Go ahead and get the cash back benefit or you know, whatever points, like say like a phone bill or something like that. Right though. But think of it like this. When apple, what do you do that with the apple one and you pay it off immediately and it gets deposited. It is not immediately going to your bank. It is sitting in the apple cash. Okay. APP, which means the money is sitting in Apple's bank, which means apples collecting interest on all apple cash until it's been moved. Two another financial institution. Right. Interesting. I'll never come back to you by June. 18:39 Yes. Uh, so, so yeah, this apple is, apple is just like strengthening. It's, it's position it and financial services. Yeah. And this is just, they're going all in like this is a partnership with mastercard. Okay. I like other things about this. So the other aspects, customer service is through like you message somebody through I message is, that's how that works. Me 19:06 Now a couple of other businesses have been rolling it out, so just want to be all done through that. 19:09 Okay. Uh, did the physical card itself has no po number or CVV code printed on it. Right. 19:16 Oh, so that's what's interesting about that, right? Because that means every time you need one for like an all my purchases, like if you like, say for example, want to set up auto pay for your phone bill with it, it'll generate a specific card number and CCV just for that one purchase. Right. So it's sort of like two step authentication for your card, which actually is pretty clever and more banks should be doing this. 19:36 Yeah. That is clever because then you don't have to worry about like say a one, one merchant getting compromised or whatever. Uh, and then like you have to change your card. You just have to, you know, just, you know, just, I guess it would just deactivate that one number or one merchant and that he'd just get a new new number or whatever. So it's like, it's, it's just that 19:57 and for, um, archaic Americans out there, I know you don't live this life static, but a frilly Americans out there at places you still need a swipe for at places. He's still need a swipe your card for the, the apple never show you. There is no way for anyone except like apple issuing it. Right. To know what that number is associated with the stripe card, the bank stripe, all you get on our, on your end is the last four so you can verify purchases. 20:23 Right. So like the card number is stored on the phones secure. I'm like, no, from the security aspect. 20:31 Well the, well the card number isn't stored anywhere on the phone or it's only in the mag stripe and like maybe apple has it 20:36 on their back end. They are saying that did like, I'm reading the article, like the token oh no, no, no, actually you're right. The card number, it's not the card number. It's a token representing as yeah. To present presenting the, so, okay. So it's a token representing the card number is stored on the phone secure element. Right. So stuff that's secured by like touch ID, passcode and or face Id. Right. Uh, so this is interesting to be, but like, it's interesting to me that it's, you know, it's integrated. Uh, but other than that, it's not like, it's not gonna be available in Canada because obviously this is financial stuff requires a lot of, uh, San Diego. Ah, okay. And dealing with finance and Canada is extremely difficult for foreigners. Yeah. So it has a, so that, I wouldn't imagine it's gonna be available anywhere outside the United States, you know, in a while. Uh, so I would imagine so I wanted, what did he, do you think you're going to try this thing, a gru or you would like when it comes, I guess in the summer, I think, uh, in 2019 21:39 well hmm. That's the thing, right? Because at a certain, like if I can honestly, it'll depend on the interest rate. Like if I can get this at 13% APR that's lower than anything I have right now, so probably fuck it. I'll go for it. Um, so tentatively I'm not, you know, I'm not, well, I'm not about signing myself up for more cards, but like, if I can get like super low interest on it, well, super low in quotations, right? Cause like I said, credit cards are fucking ridiculous. But, but low relative to other cards that I would probably go forward just to consolidate the amount of, you know, just to consolidate everything under like one low interest card. I, I don't live that life of drip so I don't really care much about like benefits and all of that. In terms of the cash back and stuff, I just don't like going around using my actual debit card to buy things. 22:25 I don't, I don't, I don't use my debit card for just like this. This is just a thing. I don't, I don't use my debit card anywhere except withdrawing cash. Very rarely at Adam. I think it's like very, like I always use my credit card because it's just like, I don't want to deal with debit card getting compromised because that, that's, that's a whole headache. But stuff like that, that's, that's actually a, it's like if your credit card gets compromised again, it's annoying. I have to, you know, you can just a transactions on a credit card as an example of it. Yeah. But I have to like change cards and stuff, but it's way easier than dealing with debit card compromised. So that's what I do. Uh, so yeah, this is, I mean this is just apple, uh, like does it more lock and this is all of this is just all of this is just like trying to get you do, you know, just get all locked in. Like once you're in here, you're using apple pay, you're using using apple card. Are you using the cash bag? Like this is like a very like, very strong, which tied to service. So yeah. Uh, that's uh, that's that. Uh, 23:32 okay. 23:32 Anything else before we move onto the next one? 23:34 Nope. No, let's, let's talk about Apple Games fast. Sorry. I mean, 23:41 no, this is the thing, you know, you feel like apple is Dang for old old people when 23:46 they call it arcade, right? Like, you know, who cares, who does our kids, even if out of all of the big names announced, I think this is the least worst cause this one makes the most sense. It makes sense. But it's also feels like, oh man, these dudes are old. Uh, so like that's done about this. So this is uh, this is, this is a subscription service for video games on iPad platforms. So I bad imac, iPhone, Mac, iPhone and apple TV. Uh, so the, the, the set the service or come out this fall and there's no, no pricing. 24:25 Apple News Pulitzer. I was $10 a month. I'm on about this one is also be $10 a month. Just the match games past the, the thing about this though too interesting bets, right? One Mac games like this is most likely tied to the next version of Marzipan. Cause I'm, I bought a bet that, you know, whatever the follow to the last year's Marzipan release was probably included like enough graphics, Api stuff to make games playable. Cause there's no way in hell the what's building a math game and 2019 they're porting their ios games. But I mean if they run well, who cares? Right? Well Mommy and they don't want to like, you don't want to really get metal. Like it's, it's the metal is the same between Ios and Mac ios right now it's just the rest of the API stack. We'll see. We'll see. How well how does they come? 25:06 I'm an Optum like I'm generally optimistic about because of more high quality games on, on apple platforms like Ios and Mac specialty. Macko us could use some, you know, girly good high production value games for sure. It was all, it's all about the quality of them. Right? Like that's really what I would care about. Like if the quality of the Games are good, then I think it'd be worth paying for. Uh, because like they look like they're going more towards like those monuments, valley style games and those sorts of games. Right. And apple is also funding all of them too. Like I was funding a lot of these games and being the publisher for them. Okay. So we'll see. This is the soul in the distance, but no, they'll pricing. I think this, this one subscription fee might be higher. I think it might be 15 or $20, I think because I feel like games usually like it feels like they would, it wouldn't be a miss charging a higher subscription. 26:02 It's also mobile though. Right. And I feel like this one, this one just exists. He's, I think that like while free to play games to make money hand over fist for like Google and apple, I actually don't think that either of them enjoy the fact that their gaming market place is just full of really predatory practices. I don't think, I don't think apple likes that answer. But did, did do like the money mix you want to, so that's like a, that's sort of tug of war. So we'll see. Uh, nothing like that had a screen of publishers, but like the never trust that like screen developers, but like, you know, like never, never fall from that because it's always, you know, a bit bullshit. So once upon a time, crackdown three was on a screen of games and publishers and look at, look at how it came out. Oof. Oof. That's an unfortunate one. All right, let's move on to the last one, right? This one is the least interesting to me actually. Uh, apple TV plus. 27:00 So what is this? This is, uh, this is like combining, the album's going to have like their own streaming service, right? Is this is what that is, right? This is a streaming. Okay. Okay. So if this is confusing as shit because they are terrible at explaining it. So there's like three pieces here, pieces number one, redesigned apple TV APP, which will now serve as the home screen for Apple TV eos and will be a new APP that's brought to Mac os and Ios. Right. And it's just a redesign of the TV APP, which is whatever. It's a TV APP. All you need to scroll and search. Well it does, I, the Ui of that truthfully does not matter. Um, part too is you can use it there. They're integrating more now piece beforehand, right. You speak, some TV providers would show in the TV APP now it's going to be Amazon prime and HBO and showtime at other places, but they cannot be played through the TV app. 27:56 It'll still launch the apps native player. Okay. Because they made it seem like you could it, but then they walk be changed their marketing a day later to make it seem like you couldn't. So it'll probably, it'll probably, they probably want it to be integrated into the video player on that APP. But more what will most likely happen is that it'll just shoot you into whatever TV APP. Right. And then just please go through that native video player. So there's that redesign TV APP, more hooks for third party TV content. Right. At TV sources. But step three, and this is the part that's interesting is the $10. Actually I don't think we've got a price yet and we don't have a price, but I'm TV plus though, that is a channel. And this TV APP that includes apple original made shows like see like there's no trailers and they just had like stage. 28:46 I'll be, I'll be honest, this is, this is the part of the presentation where I'm muted the stream because, uh, actually it was, it, I didn't even watch, I couldn't even know how I fell asleep during apple tart just had an on the second screen just to like keep just keeping an eye on it. I was listening to it until it got to this part in the part where this started having the celebrities on standing that was like, yeah, this is, this is going to be like, this is going to be worse than the game demos because, so these, the game demos to show game play, right. And it's actually interesting, but this is a slight, just people coming out of a talking about this shows, not even trailers, just just people coming up there and just be like, yeah, he, here's, here's the show. It's got to be on apple. And I'm just like, ah, I don't care. Like it's, since it's like nothing about it is interesting. I don't know what like why this needed to be a thing. Uh, I think this is more for like apple, they presenting 29:42 like some sort of image show where they're like, yeah, yeah, we're going to, we're going have our original programming coming soon. And no, uh, yeah. Like I'm not, I'm not like excited for any office, like I am not, and do it at all. Uh, I think the appletv stuff is fine, but, uh, I wasn't, I was in using apple TV in the first place, so it's like, mm. Hmm. I don't know. Uh, so those are the three services. Right. 30:12 Okay. 30:12 Uh, and it's, the strangest thing is, the strangest thing is you're, the only service that is available right now is apple news plus. Right. And it's not even available outside of us and Canada. So essentially apple just made a bunch of announcements of stuff that [inaudible] going to be here for awhile. Yeah. Uh, so that this is a new app, like, yeah. It's like you just said, announce stuff that's not going to be here. 30:35 Services. Right. Is that only tech products? It's going to leak anyways. Right. It's gonna. It's gonna leak. That's, we already knew everything about like all these TV shows. The issue is just that, um, it didn't come a rappel themselves and it came from like Hollywood types. So apple would probably much more, you know, prefer 30:51 to control it. Control the announcement. The only thing that I think it was supposed to surprise was apple cart. I think apple card was the whole thing and one thing nobody was expecting. Right. Uh, because I have that people talk about like the architect game service service that they'll rumors about the game service room was about the TV streaming stuff. Obviously. I think news also, obviously you had rumors, right? We were talking about the, I like the cut, right? Like that. These publishers, we're talking about the code before this happened. I think the only thing that was new here was the ad that the apple cart, I think. No, I don't think anybody had rumors about, uh, about apple getting into credit cards. Uh, services, services, services. Uh, speaking of like stuff that gets announced and that never happens. Let's talk about, uh, how air power just got canceled because we were talking about this last week. 31:40 We were talking about how it is, it has to come out soon or it's going to get counsel. Right. Uh, and that's what happened. Uh, this week. Uh, apple, senior vice president of hardware engineering, then rich jail, uh, said that, uh, after much effort we've concluded their power will not achieve our high standards that we have canceled the project. Uh, so that's, uh, when was, when was this announced? 2017, right? Like, yeah, 2017 around think I'm airpods were originally announced. Oh my God. So this was, this was like the iPhone x and they oftentimes the, that first, the first one 32:21 charging. Yes. The eight, eight and 10. Yup. 32:24 So this is, I mean, I'm, we're not, nobody said, I don't think anybody's surprise, right. It like, it was taking so long to do it, like did, it was getting repeated that delayed due to technical challenges and it's not suppress his current counsel. Um, so that's, I mean is there anything else to say about them other than like it's just the thing, 32:43 the cultural reaction to this is what surprises me here. People like really want it airpower and I don't understand while he's especially too like so especially theirs, Google duplex was announced two months before this was Ed. When was the last time you saw a, whereas duplex like article and like the New York Times or something like that rate, but it said you're seeing a push you and be like, oh, what happened to air power? And it's just literally a wireless charger that just got too hot and that's why he couldn't ship it and you could just buy another Cheech harder and you're fine. Okay. I the the, the fact that people have been like just wild and out over this being canceled. It's like I don't, 33:20 I dunno, 33:22 y'all hold apple to another standard and it's weird because everyone should be held to the same standard, which is scrutiny. But it's like, like we just ignore it if like Google announces to service and it never comes anywhere. But like, right, if the, if the CV, if this TV service got delay, right, people would be like flipping out over it, but like stadium probably won't get released for another two years and we're just like, whatever. And I, I would rather we scrutinize everyone the same. 33:47 Yeah. I mean, just the Google is, everybody's used to who will just like, hmm. Not Caring and cancelling stuff as that, but apple, like, you know, they're not, the thing is I think it's because it's a hardware product. It's more like, uh, like the gay showed pictures of it. I, it's not, it wasn't, it wasn't even like some sort of prototype of what I was like, it was like, this showed like this whole concept of like, you know, like d, The picture of the iPhone with the various battery levels. Uh, they call Shirley showed this, but like edit this suddenly wasn't kills. And I think that's, I think it's just the hardware part that people are disappointed in it. I think people were just like, hey, where's our wizard official, uh, Apple First Party charger? Uh, so that's that. What are, what else does apple failing? And so then sort of, so no, not a surprising story. This we are going to be talking about, uh, failing macbook keyboards again for, I dunno, like this is like the 10th time I'm, I've lost count. Uh, uh, so they at least the statement, right. Joanna Stern published though. Let's talk about that. Actually. Joanna stern publish 34:56 dating piece in the Wall Street Journal. 34:58 I couldn't read it because in other Wall Street Journal is behind a paywall. So I wrap on his bus. That seems like a bad value proposition. But yeah. 35:10 Great. Irregular Wallstreet Journal might actually be, cause if I go to Wall Street Journal is 30 bucks American per month. Yup. Is it actually it is $30 American 35:19 per month or the Wall Street Journal. All right. 35:22 It was actually cheaper to go for apple news just for that. 35:24 Okay. Uh, so yeah, join us churn published, 35:29 you can be able to read it, but some of our American listeners did. They click on the link, it'll likely work for them. And what she did is that she had, there's Javascript toggles that would remove the fees and all the W's cause those are the keys that are not working for her. Right. 35:41 Do load testing by the way, she does not give a fuck. Like it's just like, uh, just, just like this like article talking about how like this keyboard is a spat like deed, the butterfly keyboard, right. This is the third generation butterfly keyboard. Uh, an apple is just like, um, we know that are a small number of people that are having issues with the third generation butterfly. 36:08 Pardon me if you sell right? 500 million of something, right. We get considered 2% a small amount, but like 2% of 500 million is like a couple, a couple hundred, a couple thousand, you know, maybe like even a couple of hundred thousand at that point. 36:24 Yeah. It's a lot of, its, lot of, it's a lot of people. Ah, and I think apple was forced to respond because it was published in the Wall Street Journal. Yeah. This is, this is like a, they just need to scrap this. Like, I don't know what they're doing. Like they just need to scrap this shit. Like there's no reason. I don't understand why we keep the butterfly keyboard after so many issues, just grabbed it and like go back to whatever you doing before. Right. I don't know, like it's, it's, there's no reason this needs to be a problem. Like it's, uh, 36:55 Dennis 36:57 fucking hell, uh, this is just, and it's not, it's, it's not like there's nothing about this, this and this all bullshit. Like, it's just like, this is like, not like some cheap tablet or a cheap laptop, but this is, these are like $2,000 machines, keyboard fails on of all fucking things. Uh, Nah, it's, it's not, it's not worth it. Like it's, it's, it's, it's definitely keep are failing and you have to go to the apple store to get it replaced and like, you know, this, the whole hassle, 37:28 see, you have to pay like $1,000 because it's built into the frame of the laptop. 37:31 I mean, even if I had to do that, I would just like, you know, say fuck it. I'm like, you just go get a Dell. No, not even a doubt. Just think a good, a decent windows laptop like this. Like the surface stop til, I don't know. Like there are plenty of decent windows laptops to be had. Like unless you're like stuck in Macalester for whatever reason. There's this reasons. Some people are like stuck in the workflow and didn't need a man bro. But I would just be like go by and like an like 2015 magma pro, something like Marco, uh, at dislike. You know, it's just live like just I guess by macro pro from Ebay is what I'm saying. Because it's the part of the data, the better deal than buy something with the, with the bad keyboard design. Aye. I can't believe we're still talking about this is what I'm saying. 38:20 It's all ridiculous. But um, so before we, before we get to the next piece, there's was very, you know, since you have your, your iPad air, you know, you definitely want to talk about before that, this past week has been a weird shift, right? In like tech companies, right? Cause I think it's now, it's, I think with, with apple doing this services initiative and Google's moves into other sectors, right. And how Microsoft's been acting recently, I think it's out clear to say that. MMM. The whole, the whole lake proposition of them just being strictly technology companies is no longer like a, a valid distinction to make. I think like we're now entering a place where they're just sort of becoming like mega corporations that want to touch it, everything and own everything. And I, and like, not even like, you know, like super like Scifi fantasy style way where it's like, oh, we fight the evil the corporation, right. Jay like giant fame, nameless corporation rate, but more of just like a, there's a lot of power here and there's like, there's like a lot of moves that are being made just for the sake of keeping power. Right. And not actually like helping lives or doing anything to enrich people's lives, which is like obstensively the goal of all this, it's more of a, um, walk in and uh, profit scaling move, right? 39:38 Yeah. They're building platforms. They're building, using, using the existing capitol to essentially integrated themselves into all sorts of like, so apple is okay. It's not the apple is getting into, I mean they have been and they did the media pour like violate these plus, right? Like this is like they're moving into the publishing side of things. There are, there are moving into financial services are hard. They're like apple card as a serious thing. Like it's a partnership with some of the biggest financial companies like Goldman Sachs and the mastercard, uh, the are moving into game development, which is, which is like, hello g publishing at least take it is 40:25 okay. 40:25 They are moving into original content. Uh, so continuing like the dominant indicative into like get into all of these aspects just to build like this platform where you're basically start on apple platforms, uh, because you, you use all these how these service, right? 40:46 Yeah, it is, it is essentially plate creating like, uh, like you, you like you have your walled garden but you're essentially what you're doing is you, you like, you making it bigger or like you're making the wall got wall. Like encompass more things and so that they, and you are like in the center of the wall that you said you're in the center. I like the, the, the borders are getting farther away from your rights. Harder getting, it's going to get harder to leave. Okay. Uh, like the one card, that's what they're aiming for. So that I want, I want, I'm talking about a walled gardens. Let's stop on. Typepad. Uh, so, uh, I mentioned this last week, uh, the IPAD air, uh, that ordered the new one, uh, it arrived, uh, Thursday and it's, it's, it's boring and it's fine. They get, it's like, I don't know what to say about it. 41:42 It's just like, it's, it's doing what it's supposed to be doing. Like it's good. That's the other thing. But I still find it weird that, um, that the IPAD, like the IPAD, like die on the Ios on the iPad doesn't have the weather app. Right. And it doesn't, it doesn't, it does not like it does not. No, it doesn't have calculator, uh, sort of really strange. Like they lived there. There is a weather widget in, in, in, in, in the, uh, in the know the or the color. Uh, you don't want to scroll to the lab, right? 42:19 Yeah. So there's, there's a weather widget, but what it does, it pulls data off directly from weather.com and if you tap on it, it just launches whether their comments are 40 of, which is interesting, like I don't understand is there's like some sort of weird contractual obligation to not build an IPAD APP. Like I don't understand. Um, and I stand no calculator quite like this has been a, it's not a new thing right there on the iPad hasn't had the calculator out. Right. For some reason, like I don't understand why never did right. No, I didn't. Never do, but why not? Like I don't understand. Like why is it not like I am not sure. Um, so let's like make the stuff that's interesting. Multitasking, like the pop over, I just figured out that gestures, like it's, it's like, it's not obvious to gestures around at all. 43:13 Obvious just, yeah. For figuring out like the multitasking gestures. Uh, and it's weird to be back to using touch ID, right? Uh, because there's no face Id. So I'd be, I'd be, I'd be like, I like, I look at the eyepatch tried to unlock it and then I'm like, oh wait, no, it's actually like a fifth site. It's actually touch id. So I have to estimate the leg. It's going back to the home button is uh, also the sort of, what else the, that was I going to say it? Uh, the, well, how's this, how's the screen on it? It's great. It's pretty good. It's, it's true tone now. Right? So, and it's no promotion there, right? No, I've known her. I need the promotion is reserved for the pearls rate. I don't think you need the air or the best ones. Habit. Uh, author. Yeah, author. Big thing. It hasn't, it has a headphone check. Uh, which is nice actually. It's a fashion has to happen that Jack, let's imagine that that 3.5 millimeter port, you know that I can plug my headphones. That's actually a legacy port. I'm sorry, the Bno headphones you have BNH whatever they're called. It's a, it's, it's a legacy audio device as far as I'm, 44:31 oh my 44:32 God, you don't want that sweet Bluetooth compression. 44:37 Give me that scene. The compression. But yeah, like it's a, since this is boring and it's fine, that's all I have to say about it. Like it says nothing exciting as nothing innovative here. It's lighter than I thought it was. Okay. I mean it's IPAD air I guess. So it makes sense that it's fairly light and you know, it feels smaller to like distill that like significant bezel top and bottom, but it still feels like it's not 10.5 inches. Okay. 45:05 Does that, yeah. So basically it's like, um, okay, it's a good default twice because like this is the weird part, right? Like with all these services announced today, like you have to kind of have money in order to get them right. Like no one, like, you know, there's like a middle class thing, right? Like paying for like streaming services. The rest of all here, you know, a popcorn time for life, please, please do not DCMA me. Or is this a stapes radio nor did shades of Brown condone the use of popcorn time. That was just purely sad for a joking purposes. Does this all jokes bro? But uh, but like with iPads it's always straight speeds. You can get like if you want a cheap tablet just by the $300 iPad and you're gonna have like an objectively good computer there. 45:50 Yeah. Like the $300 tablet versus the IPAD air open air is 45:55 slightly faster and you get a laminated screen. And I'm like, that's honestly it was a little more real estate. 45:59 Yeah. Like I don't think there's much of a difference. Yeah. Like the iPad Aaron's in a place where it's just like, 46:08 it's just, it's just sort of there 46:10 success. Well it's not very exciting. I still like one thing and that I will say is that okay. 46:17 Okay. 46:18 Like the whole four icons per row gets really weird on the IPAD. Like I don't even have to talk about this for a long time. That the whole home screen design a like apple, like off Ios as is outdated and like it, it really asks what he feels like. It's wasting so much space on the IPAD. Right. It feels like a bit like the icons are huge and like I don't see any reason for them to be this huge. Right. And uh, I don't know. 46:45 Information density is really what ios needs, especially on like larger. 46:49 Yeah. Displaced. Yeah. Uh, 46:52 I want you need that information so dense at the lines are clipping together, you know? 46:57 No, I don't, I mean I think this is like a, like a subtle difference between lake, like something that's like our terminal, like a, like a Cli based interface versus, 47:08 well, yeah, the subtle differences. Padding, it's always padding. 47:14 Don't try to put aside the excuses again. There's enough of that I don't think, 47:18 I don't think I have to listen. Listen, everyone knows it's actually, you know what big news today I was looking at through my archives and stuff and it has been 10 years that I have now Linux user. Uh, 2009 was the first time we went to 9.4. Right. Was it 9.4 is or is it yet? And I point out was the April release was the first two months of release I ever tried. So we've been going 10 years strong in this game of being on IRC and make it and using Linux ed complaining about things that they could be better. Yeah. So I am, I'm an Oji Lennox who's so, I'm trying to say, so all the people here who were not using Linux before 2009, I'm now officially better than you cause I was. Please. That's a joke. That's a joke. 48:09 Yeah. Like why don't you want the stuff like the limitations of Ios really become apparent on a biggest screen at thing. 48:21 Just think about it. What if you could use gnome shell on that iPad? Would you be a happier person? 48:25 No. What I want to use Katie, Huh? 48:28 Oh, we're about to have this fight 48:34 other than the vim versus the Max. Fine. 48:36 Yeah. 48:37 Uh, 48:39 these days in there and there may, back in my day, it was an to, and the biggest fight was whether or not you had one panel or two. 48:46 Oh my God. What did, what did, what did he turned on comp as a affects? 48:50 Listen, listen, if Ios had that spinning cube, was it going on fire every time you spin it? I feel like the world would be a better place. 48:58 I mean, you'd been really efficient too with metal. Like you should just write it using, using some metal. A, yeah. 49:04 60 frames per second. MMM. Wobbly windows. And then with the promotion, right. If you, if you have too much wobble, the Promo, this is this, the screen will scale down with the frame rate. 49:15 Oh my God. I was just, feels like it feels a bit Oregon stuff like, but I don't think it's not, not necessarily a bad thing. 49:25 It could be android on tablets. Right? Could, it's good. Yeah. 49:30 All right. I think that's, I think that's enough for today. I suppose we can, we can wrap up unless you happen to PLC you want to talk about, 49:37 no. Anything else? I'm going to say it's by just going to piss off Linux user. Even Morrissey. Yeah, we should totally wrap up. 49:43 You can find me, uh, as all this at static safe at Mecidine dot. Saw Mcleod. Dot. Calm just to note that I made my account blocked. So you're going to have to send a follow requests. It's just, just the thing I'm doing now. Uh, uh, other than that, Christian, where can people find you? 50:02 You could find me at shows fine at 10, four. Dot. Social where if I have you blocked according to a new Pr, you'll now know. Oh, I have no input other than that, but I, 50:17 I don't have authentic to say other than that. Nah, you can find also d they didn't know. No, no notes. Two shades of brown.com. There's also a contact email address if you prefer that a contact at two shades 50:28 of brown dot comm. Uh, we're still going to be doing the transcripts stuff and I know it's not perfect for sure. Their machine, their machine generated. How this basically works for the transcripts. I the file, it's likely using some Google cloud API stuff. It gives me a file back and every week it's telling me about audio quality is bad, but I'm uploading like literally a one Gig Wav file. And so it would basically be the same podcast that you listened to, right. Minus all the compression, the compression bits, which you can barely probably here anyways. So I, I'm just trying to figure out there's something I'm doing wrong to make, be, uh, maybe, maybe, maybe it just doesn't like white files. Maybe try like flack or something. I Dunno. Like, cause this is like a three 20 MP three try any the compressed version and see what it says. I did that for one. I got a 50%, uh, poor audio quality rating. So yeah, maybe it's just that it has trouble understanding us. I don't know why. Maybe it's just, maybe it's just bad. Well, I mean, we aren't white and if it is an AI, so it's probably racist. That's, that's the topic by itself, I suppose. 51:39 Bye.